The Brand Called You
This Fast Company article published in 1997 by Tom Peters comes recommended by Neill Marshall, co-founder of HealthSearch Partners. “The article is my favorite for several reasons. It was the first time anyone talked about personal branding, which was a unique concept at the time. He thought it was as much about how you do it as what you do that impacts your success. It revolutionized the way people thought about jobs and their careers,” Marhsall says. “While Peters had no idea, when he wrote it, digital media and social networks were going to create a platform where everyone truly can be a brand—giving way to a whole new way people do business.” Our last recommendation for the best business articles for entrepreneurs is “The Busy Trap,” an essay by…