It is an increasing phenomenon that people are going online to look for homes and to find realtors. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The address of the property in which customers will be interested in should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The design of the website to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.