Law Firm Marketing – Top things to consider when hiring a Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Is the Consultant a Lawyer?
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. You must know that law firm marketing is completely different from other general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. If you do this, you will be following through the marketing efforts from a place of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.