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The Brand Called You

This Fast Company article published in 1997 by Tom Peters comes recommended by Neill Marshall, co-founder of HealthSearch Partners.

“The article is my favorite for several reasons. It was the first time anyone talked about personal branding, which was a unique concept at the time. He thought it was as much about how you do it as what you do that impacts your success. It revolutionized the way people thought about jobs and their careers,” Marhsall says. “While Peters had no idea, when he wrote it, digital media and social networks were going to create a platform where everyone truly can be a brand—giving way to a whole new way people do business.”

Our last recommendation for the best business articles for entrepreneurs is “The Busy Trap,” an essay by Tim Kreider in the New York Times. The article comes recommended by Deborah Sweeney, CEO of MyCorporation.com.

“As a business owner, I completely understand what it’s like to respond to the question (or talk to others that reply in kind) ‘How are you doing?’ with ‘I’m so busy!’ as a stock reply,” says Sweeney. “It’s a fascinating article because it’s applicable to everyone, especially entrepreneurs. They do have to stay busy to make sure their startup succeeds. But the important takeaway is that the busyness we fill our lives with must be purposeful and not consume all of who we are. Kreider notes, towards the end of the article, that while a few individuals may reflect upon their deathbeds that they wish they had worked harder, most will wish they had gotten another drink with a friend or spent more time with a loved one.”

There you have it—the 37 business articles that every small business owner and entrepreneur should keep bookmarked. Sometimes good advice can be forgotten so make a point of writing down essential tips from your favorite articles and keeping them at your desk or in a running document. Entrepreneurship can be a difficult journey but with the right resources, including these articles, you can overcome roadblocks, level up your abilities, and plan for the future.

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